Seven Network announces fresh director of content, unscripted appointment
The Seven Network revealed that it has promoted Majella Hay to the role of director of content, unscripted.
Hay’s new gig will see her reporting to Brook Hall, chief content officer at Seven. At the same time, she’s expected to be working closely with Andrew Backwell, director of production operations; Julie McGauran, director of content, scripted; and Mandy Roberts, head of production.
As director of content, unscripted, Hay will be tasked with overseeing the content and creative direction of the network’s unscripted entertainment programs. She will also facilitate “new revenue and integration opportunities” via collaboration with the company’s sales team.
The role serves as a leadership opportunity as well, with Hay leading a team that includes executive producer Ewa Dobrowolska, head of reality Sylvia D’Souza and Digby Mitchell, supervising executive producer.
“As Head of Entertainment, Majella had led some of our biggest and most successful shows, including The Voice, Australian Idol, The 1% Club, Dancing With The Stars and The Chase Australia,” Hall said.
Majella Hay
“Her talent and passion for making great content have made a real difference to our entertainment slate.
“Majella will now also lead the creative direction of key shows such as Farmer Wants A Wife, My Kitchen Rules, Better Homes and Gardens, the TV WEEK Logie Awards and Stranded On Honeymoon Island. I’m looking forward to working with her to take our unscripted content to even greater heights.”
Hay also commented on her promotion, saying that the role “could not have come at a better time” for the network.
“This new role looking after all of Seven’s unscripted content could not have come at a better time. Our production team internally, and the production companies we work with, deliver exceptional shows and results,” Hay said.
“But we also have a fresh approach, to look at opportunities with our programs to go beyond what we have done before. To think differently. It’s about aligning and being smart about how we use our content to continue to entertain but also to benefit all parts of the Seven business.”
Having joined the organisation as head of entertainment in mid-2022, Hay’s career prior to her stint at Seven included more than four years as ITV Studios Australia’s head of entertainment, in addition to senior positions at Soutghern Star, Endemol Shine Australia, and rival media giants, Network 10 and Nine Network.
She began her career as a presenter and reporter for current affairs and news, as well as a producer, for well-known shows, including A Current Affair, Today, Getaway and more.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Andrew Backwell
Brook Hall
Digby Mitchell
Ewa Dobrowolska
Julie McGauran
Majella Hay
Mandy Roberts
Seven
Seven Network
Sylvia D’Souza
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