TABOO hires head of experiential to boost offering

October 1, 2024 5:28

Indie creative agency TABOO has bolstered its experiential offering with the appointment of Sam Wright as its new head of experiential.

Wright joins the agency with over 14 years in agencyland across the UK and Australia, and a reputation of successfully turning ambitious concepts into real-world experiences.

Her appointment will help TABOO enter its next phase of growth and fuel its experiential offering, with upcoming projects including the Australian Open 2025 and TAC’s ‘Vanessa’ – a three year program designed to bring important road safety messaging to Victorian festivals.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.