Seven officially launches Olympics app with $20 premium upgrade option
The Seven Network has officially launched its app for the Olympics which will include a feature allowing people to buy a “premium upgrade” for $19.99 to get access to more content on demand.
Speaking at Mumbrella’s Sports Marketing Summit last week Seven West Media CEO Tim Worner said the Olympics had the “potential to change the way people think about watching sport in Australia forever”.
The free version of the app will allow people to stream Seven’s free-to-air TV channels on their devices as well as access some extra content and streams from the official Olympics Broadcast Service.
But the premium service will give access to up to 36 simultaneous live streams, and includes the ability to catch up on things they have missed, and also to follow the top events and athletes from other nations as they happen.
That final point may well be a big selling point for the premium service, with Nine coming under fire in its coverage of London 2012 for failing to show the top action from key sports, instead focussing on Australian competitors in some more niche events.
The app will be available across a multitude of mobile devices, with users also able to access the content on desktop computers via a dedicated Olympics website.
Clive Dickens, chief Digital Officer, Seven West Media, said: The “Olympics on 7” app and new digital products are part of our set, developed for Olympic rights holder broadcasters in over 100 countries, by the Olympic Broadcasting Service (OBS).
“This is the first time OBS has developed digital products for a Summer Olympic Games and we are really pleased to launch it today to what we hope will be millions of Australian mobile users between now and the Closing Ceremony.”
Doesn’t appear to support Airplay?
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The channels might be free to air, but the data isn’t.
Look out for post-Olympics horror stories of bill shock!
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If we buy the premium service, can we watch if we travel outside AUS?
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What is this that I read about payments after the Olympics. I am a pensioner and have a Telstra mobile. How would this affect me. I need to know before I commit myself.
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Shame it doesn’t work eh?
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The app is a load of rubbish. In 30 minutes of trying to watch this morning, I saw about 30 seconds of action (and about 20 ads) between crashes and freezing. Total failure.
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The app doesn’t work. 7 won’t respond to complaints. Apparently network issues, even at their end, are not covered by their refund policy. .. what a load of crap.
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‘Speaking at Mumbrella’s Sports Marketing Summit last week Seven West Media CEO Tim Worner said the Olympics had the “potential to change the way people think about watching sport in Australia forever”.’
– Your app already has me thinking Tim. I am thinking of getting a petition together to plead Google to buy the rights to the 2020 Olympics and air it via YouTube. ‘Come in Channel 7, your time is up.’
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I was going to get this service but know already what’s going to happe. When Foxtel had the Olympic rights OK they too offered XTRA channels at $35but u got 6 extra channels all the sports u chose what 2 watch so 8 channels altogether it WAS GREAT I can see as usual it’s going 2 B AGAIN THE SNOWBOARDING AND FREESTYLE OLYMPIC GAMES maybe some ice dancing now we have an Aussie but 4 me with a relative racing men’s SLALOM it’ll bad luck 4 me EH AND I GUESS NO MEN’S SPECTACULAR DOWNHILL SKIING EITHER OH WELL we 4get what started the great skiers that started the wintet Olympics wjen snowboarding started in NSW 86 I lnow I was first evdr instructor oh and a chick eh oh oh the feminazis WOULD BE SHOCKED?????
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Does this mean if you have cameras at a certain event I can watch that in its entirety. eg gymnastics, diving, bowls. If so how do I sign up?
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