Seven officially launches Olympics app with $20 premium upgrade option

The Seven Network has officially launched its app for the Olympics which will include a feature allowing people to buy a “premium upgrade” for $19.99 to get access to more content on demand.

olympics on seven

Speaking at Mumbrella’s Sports Marketing Summit last week Seven West Media CEO Tim Worner said the Olympics had the “potential to change the way people think about watching sport in Australia forever”.

The free version of the app will allow people to stream Seven’s free-to-air TV channels on their devices as well as access some extra content and streams from the official Olympics Broadcast Service.

But the premium service will give access to up to 36 simultaneous live streams, and includes the ability to catch up on things they have missed, and also to follow the top events and athletes from other nations as they happen.

seven olympics app homepage

That final point may well be a big selling point for the premium service, with Nine coming under fire in its coverage of London 2012 for failing to show the top action from key sports, instead focussing on Australian competitors in some more niche events.

The app will be available across a multitude of mobile devices, with users also able to access the content on desktop computers via a dedicated Olympics website.

Clive Dickens, chief Digital Officer, Seven West Media, said: The “Olympics on 7” app and new digital products are part of our set, developed for Olympic rights holder broadcasters in over 100 countries, by the Olympic Broadcasting Service (OBS).

“This is the first time OBS has developed digital products for a Summer Olympic Games and we are really pleased to launch it today to what we hope will be millions of Australian mobile users between now and the Closing Ceremony.”



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