Seven to remake UK Paralympics ‘We’re The Superhumans’ campaign

Miranda Ward

July 29, 2016 9:40

Channel Seven will be re-creating Channel 4’s ‘We’re The Superhumans’ Paralympics campaign to promote Seven’s broadcast of the Games in September.

Speaking at yesterday’s Sports Marketing Summit, Tim Worner, CEO of Seven West Media, said Seven will be creating an Australian version of the ad.

“We’re looking forward to launching the Australian version of an amazing promotion for the Paralympics that Channel 4 in the UK has done,” said Worner.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Doubtful 29 Jul 16

The power of the C4 spot is both its amazing production quality and the originality of the idea. It would have taken ages to make and cost $$$$$$.

Given the small window between now and the Paralympic Games, I would expect C7 will have neither of these and will at best produce a low quality duplicate.

I hope I’m wrong.

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