Seven profits fall as it prices its media assets at zero
Seven Network has this morning become the latest Australian media owner to announce a dramatic reduction in profits, based mainly on writing down the value of its assets.
It announced a half yearly profit to December of just $20m, compared to $126m in the same period a year before.
This was mainly because it had written down the value of its investment in the Seven Media Group to zero, and put a lower value on West Australia Newspapers, which it took control of at the beginning of the year.
The underlying profit after tax was $77m, compared to $89m a year before – a decline of 13.3%.
So Seven value their media assets at zero. I wonder if that will flow through to their advertsing rate-cards?