Flying high with Seven
There are various ways of enticing advertisers to spend their marketing dollars.
A vigorous discussion about the ROI of My Kitchen Rules
And Dr Mumbo notes that Seven West Media and affiliate Prime has seized upon a new plan…
You can earn Qantas Aquire points based on the number of advertising dollars you spend with the Seven family. (Aquire is the business scheme that sits alongside the main Qantas Frequent Flyer scheme.)
No different to what they already do in regional locations. Offer business owners holidays, flights and tickets to events based on their spend. Problem is they take advantage of the local businesses who don’t have marketing experience in house who think they’re getting a good ‘deal’. Any decent marketer would look beyond this.