Seven renews Farmer Wants A Wife for 2021

Seven has renewed its regional-focused dating format Farmer Wants A Wife for 2021, marking the second season on the network but the 11th season of the show in Australia.

The program was the second to launch under Seven’s new content strategy and brought in 908,000 metro viewers for its debut in July.

Will The Farmer Wants A Wife survive into 2021?

The show lagged slightly in the second half of its season, dipping to 696,000 metro viewers, but regularly proved to be a hit with regional audiences, often doubling its audience when national numbers were reviewed.

Seven’s network programming director, Angus Ross, said the show had been a big performer on BVOD (broadcast video on demand) also.

“We knew Farmer Wants A Wife had its heart in the right place and this has resonated with viewers across Australia – with huge numbers on 7 and 7Plus,” he said.

“This is just the beginning: we’re excited to build on this year’s momentum by delivering a scaled-up season with even more of Farmer Wants A Wife for 2021. It continues the successful reinvention of Seven’s content slate in 2020 using proven, power formats.”

In 2021, Seven is planning to ramp the show up even more, promising more romantic overnight dates and luxury country getaways.

Host Natalie Gruzlewski will return, with a few new surprises to help the hopeful farmers find the one.

“I’m so excited to guide another crop of hard-working Aussie farmers in their search for true love. As Australia has seen, our farmers and ladies wear their hearts on their sleeves and it’s a privilege to be a part of their life-changing love stories.”

Farmer Wants A Wife claims to be the most successful dating show in the world, having delivered 99 marriages and 225 babies – nine of those marriages and 20 of those babies in Australia.

Farmer Wants A Wife is a Fremantle and Eureka co-production for Seven.

Fremantle director of unscripted, Jonathon Summerhayes said: “Everyone loves a love story, so it’s great to be teaming up with Eureka and Seven again to help our Aussie Farmers find true love on the land.”

Chris Culvenor, Eureka Productions Co-CEO, added: “Australian audiences have fallen in love with Farmer Wants A Wife and we’re thrilled to be working with Seven and Fremantle to ramp up the romance in an even bigger and bolder season next year.”

Casting is now open for the second season of Farmer Wants A Wife while season one continues on Seven.


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