Seven secures media rights to broadcast Magic Millions Raceday
Seven has struck a long-term, multi-platform agreement with Magic Millions Sales to broadcast and promote the Jeep Magic Millions Raceday.
The announcement:
Seven West Media today announced a long-term, multi-platform media rights agreement with Magic Millions Sales Pty Ltd to broadcast and promote the Jeep Magic Millions Raceday held annually in January on Queensland’s Gold Coast.
The multiple year partnership agreement between Seven and Magic Millions for January Raceday and January Carnivals commences today.
Saul Shtein, Seven’s Head of Sport, said: “We are delighted to be the network of the Magic Millions. It adds further depth to our horse racing portfolio and provides a tremendous launch for our year covering the biggest races. Importantly, the signing of the Magic Millions reaffirms a key strategy in our future: a focus on live coverage of major sports events across our broadcast television platform and leveraging and expanding that presence into new forms of content delivery.”
Kurt Burnette, Seven’s Chief Revenue Officer, said: “The partnership with the Magic Millions delivers Seven another big event from early next year and forms a key part of our long-term strategy to further strengthen not only our sports portfolio, but also create significant long-term opportunities for our marketing partners.”
Channel Seven Brisbane Managing Director, Max Walters said: “Our partnership with Magic Millions is wonderful news for Seven, both on the Gold Coast and more widely, throughout Queensland and Australia. The Magic Millions is an iconic component of thoroughbred racing and complements the network’s coverage of the Brisbane, Sydney and Melbourne racing carnivals. Seven is committed to bringing high-quality sport to Australian audiences free of charge and our sponsorship of the Magic Millions is yet another example of that commitment.
Locally, Seven is committed to the Gold Coast and we look forward to a great association with Magic Millions on our journey to the Commonwealth Games in 2018.”
Magic Millions Co-owner Gerry Harvey commented on the Seven agreement, “Seven is Australia’s pre-eminent thoroughbred racing broadcaster and Magic Millions is Queensland’s richest raceday. Today’s announcement is a perfect partnership.
“Seven’s recent announcement of a long-term, multi-platform broadcast rights agreement with the Olympic Games and the broadcast rights to the Commonwealth Games on the Gold Coast, is a testament to its global standing in premium sport. To join Seven’s stable of elite sport and racing properties is a privilege and one which reflects the national and international recognition and standard achieved by our event to date.
“Our multi-year, multi-platform deal will give both parties the opportunity to trial new coverage techniques and delivery platforms to bring our Gold Coast-based raceday to hundreds of thousands more people in more time-zones, both live and in replay.”
Source: Seven West Media press release
