F.Y.I.

Seven set to stream Wimbledon on 7Tennis app

Seven Network is set to stream all the action from this year’s Wimbledon tennis championship on its 7Tennis app for the first time, alongside its coverage of the tournament on its broadcast channels.

The announcement:

The Seven Network – a key business of Seven West Media, one of Australia’s leading integrated media and content creation companies – today confirmed its next move in its long-term strategy to deliver its market-leading content to all Australians across connected devices.

Seven will undertake broadcast television coverage across Seven, 7TWO and 7mate of The Championships from Wimbledon commencing this Monday.  Seven’s coverage will also be streamed live on the market-leading 7Tennis app for iOS and Android, building on the extraordinary success of Seven’s coverage of this year’s Australian Open.  7Tennis will also be available on Apple TV (4th Generation), Telstra TV and online at www.7tennis.com.au, and live via PLUS7

The 7Tennis app for Wimbledon builds on the successful content and architecture created for Seven’s coverage of tennis over the past eighteen months and, beyond live-streaming of Seven’s coverage, will include live match scores, leading player profiles and select match highlights.  Coupled with the 7Tennis app will be an expansion of Seven’s presence on social media across Facebook, Twitter, YouTube and Instagram.

Clive Dickens, Seven West Media Chief Digital Officer, said:  ‘The 7Tennis app captured the imagination of the Australian public this summer and we firmly expect our new update this winter will extend our coverage of live TV into the night on mobile in the bedroom.”

Kurt Burnette, Seven’s Chief Revenue Officer, Kurt Burnette, said: “Wimbledon is one of the world’s great sports events and we are delighted to deliver this premium content to our audiences and our marketing partners across television, online and mobile.  This underlines our approach to our business: delivering major events to Australians and our audiences to our advertising partners across connected devices, driven by the power of television.”

Commenting, Saul Shtein, Seven’s Head of Sport, said: “We are making significant advances in our how we create and produce coverage of sports across television and indeed connected devices.  Our success last year with our Seven and 7TWO broadcasts and streaming coverage of Wimbledon and The Australian Open, sees us move up yet another notch in a year in sports like no other with our upcoming coverage of the Olympic Games in Rio.”

This expansion in the delivery of Seven’s sports coverage is the next chapter in the company’s development with Seven set to deliver the most comprehensive, innovative multi-platform and technologically advanced coverage ever seen with its all-encompassing delivery across communications devices of the Olympic Games in Rio de Janeiro.

Seven is extending the delivery of its programming beyond broadcast television by developing its streaming services. It now delivers its award winning productions to Australians on a variety of devices and platforms with bespoke content and social media extensions to best meet the needs of its audiences.

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