Seven takes out Friday night with broadcast of AFL charity match

September 2, 2019 9:59

Seven has returned to the top of the pile on Friday night, with a 22.7% primary channel share, thanks to its core programming of Better Homes and Gardens, The Chase Australia, and Seven News.

The AFL, which frequently delivers Seven high ratings on Friday nights, concluded its round competition last weekend and is currently in its bye week prior to the finals series starting next weekend. Instead, the EJ Whitten match went to air on 7Mate in Sydney, Brisbane and Perth, and Seven in Melbourne and Adelaide, attracting 403,000 metro viewers.

Only 15,000 viewers tuned into the game from Sydney, compared to the 252,000 viewers in Melbourne.

The charity match sees legends of the game return to the field to raise money for the EJ Whitten Foundation which supports men’s health awareness.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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