Seven takes out Friday night with broadcast of AFL charity match

Seven has returned to the top of the pile on Friday night, with a 22.7% primary channel share, thanks to its core programming of Better Homes and Gardens, The Chase Australia, and Seven News.

The AFL, which frequently delivers Seven high ratings on Friday nights, concluded its round competition last weekend and is currently in its bye week prior to the finals series starting next weekend. Instead, the EJ Whitten match went to air on 7Mate in Sydney, Brisbane and Perth, and Seven in Melbourne and Adelaide, attracting 403,000 metro viewers.

Only 15,000 viewers tuned into the game from Sydney, compared to the 252,000 viewers in Melbourne.

The charity match sees legends of the game return to the field to raise money for the EJ Whitten Foundation which supports men’s health awareness.

Seven News received 903,000 metro viewers, topping the key advertising demographics of the 18 to 49s and 25 to 54s. The 6:30pm news slot attracted 805,000 metro viewers, and Better Homes and Gardens and The Chase Australia delivered 510,000 and 509,000 metro viewer respectively.

Seven Network, including the multi-channels, also won overall with a comfortable 34.3% audience share.

The Nine Network achieved a 26.9% share for the evening, with Nine’s primary channel sitting on 19.1%.

Nine’s broadcast of the NRL match between the Brisbane Broncos and Paramatta Eels beat Seven’s AFL broadcast, delivering 428,000 metro viewers for the network. The game was broadcast on Nine in Sydney and Brisbane, and 9Gem in Melbourne, Adelaide and Perth.

201,000 and 186,000 viewers tuned into the NRL from Sydney and Brisbane, whereas 20,000 came from Melbourne, 14,000 from Perth and just 8,000 people watched the match from Adelaide.

Nine News had 752,000. Nine’s Hot Seat brought in 413,000 metro viewers.

Ten’s highest-rating program was the Living Room with 381,000 metro viewers, followed by 10 News First, which airs at 5pm, with 337,000 metro viewers.

Ten’s network share for the evening was 14.5%, with its primary channel on 9.3%.

The ABC beat out Ten in both primary channel and network share. The network achieved 15.3% and the ABC channel reached 10.4%.

ABC News reached 555,000 metro viewers, and it broadcast of Gardening Australia beat out both the NRL and AFL charity match with 456,000 metro viewers.


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