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Seven to launch afternoon show The Daily Edition

Seven is to launch a new afternoon news and entertainment show called The Daily Edition hosted by Today Tonight’s Sally Obermeder.

According to today’s announcement, “The Daily Edition will address the hot issues of the day with lively discussion, interviews and crosses to newsmakers around the country. Mother to Annabelle, Sally is the author of the best-selling ‘Never Stop Believing’ based on her recovery from breast cancer.”

No timeslot or air date has yet been revealed for the show. Morning Show executive producer Sarah Stinson is reportedly masterminding The Daily Edition, The Sunday Telegraph reports.

Seven’s Martin-place based Sydney teams now produce more than half of the network’s local output, starting with highlights show Sunrise Extra at 5am, followed by Seven Early News, Sunrise, The Morning Show and the 11.30 news bulletin until noon. The 4.30pm news bulletin and Today Tonight are is also broadcast from Martin Place, along with the NSW edition of the 6pm news bulletin.

Obermeder said in the announcement: “Afternoon television needs a show like this. “I’m so excited to be working on a format which will inform, entertain and tell the stories of the day in an easy, accessible style. The team behind the scenes is one of the best at this style of fast-paced, live programming.

“The mix of News and Entertainment stories will make for great television.”

At the beginning of the year year, Nine launched afternoon show News Now, targeting a female audience.

 

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