Seven touts Olympics coverage to be ‘Australia’s biggest advertising event’, full of ‘Super Bowl moments’
Seven announced the details of its Olympics broadcast at a virtual event on Wednesday, after which Mumbrella’s Zanda Wilson caught up with chief revenue officer and director of Olympics Kurt Burnette, chief digital officer Gereurd Roberts and head of sport Lewis Martin, to dive deeper into the proposition for advertisers.
After being forced to postpone its coverage of the Tokyo Olympics for a year, Seven has now detailed how its broadcast will play out in a few short months, announcing dozens of dedicated channels to cover every angle of the event.
But the Olympics will not only be a huge event for Aussie consumers and sport lovers, but also for advertisers.
In its Tokyo100 virtual announcement today, Seven revealed it will give viewers access to 43 channels and 2 simulcasts for the event, available live and free from 23 July. Of those, 36 channels will be curated by Seven, while viewers can also watch 6 pre-created channels from Tokyo and 1 Olympics-run channel.
