Mumbrellacast: How do you solve a problem like the pitch process?

Pitch debate reignited this week after World Vision Australia’s procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process.

And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the ‘same old, same old’, despite sales figures climbing higher and higher.

Plus, now that they are well settled as part of Accenture Interactive, The Monkeys’ co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year.

In the news

  • World Vision Australia reignites debate around pitches (1:04)
  • The trans-Tasman travel bubble opens, kicking off a tourism marketing frenzy (9:10)
  • Automotive marketers under pressure from a rapidly changing industry (14:31)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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