Seven West Media has kicked off a voluntary redundancy program as the media company struggles with a short advertising market.

According to a report in The Australian, staff were told yesterday about the voluntary program which will focus on the television business.
The job cuts follow on from the media company – which owns the Seven Network, The West Australian, The Sunday Times and has a stake in Yahoo7 – warning underlying earnings for the company would be 15-20% down next year thanks mainly to “increased content costs from the Olympics and AFL”.
Mumbrella understands the voluntary redundancies will need to be accepted by the company and there are no set targets.
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The program follows on from the West Australian Newspapers cutting staff in June.
Seven West Media completed its acquisition of News Corp’s The Sunday Times newspaper and the online site PerthNow early last month.