Seven wins Friday night sports battle, with 553,000 tuning in to AFL

Over 550,000 metro viewers tuned into the AFL clash between the Collingwood Magpies and the Western Bulldogs last night, helping Seven to secure a winning 25.0% of the metro TV audience.

With both teams hailing from Melbourne, 334,000 of those viewers came from the Victorian capital.

The match’s second-largest audience came from Adelaide, where 104,000 tuned in, and a further 188,000 viewers from the regions watched – taking the total viewership for the match to 741,000.

The rival code, NRL – which screens on Nine – had 382,000 metro viewers, as the North Melbourne Cowboys took on the Melbourne Storm.

The match featured no Sydney teams, but still screened on Nine’s main channel in the city, attracting 187,000 viewers. The NRL match’s second-largest audience came from Brisbane, where 129,000 tuned in.

Despite Melbourne Storm winning the match, just 29,000 Melburnians watched the game on Nine’s multi-channel 9Gem.

With the addition of regional viewers, the NRL had 650,000 in total.

A repeat of Travel Guides screened on Nine’s main channel in the cities where it wasn’t showing the NRL, attracting 149,000 metro viewers.

Seven had Better Homes and Gardens on its main channel in non-AFL cities, with 483,000 choosing this option.

Better Homes and Gardens, however, was given a big boost in the regions. 381,000 regional viewers watched the lifestyle show, taking its total number to 801,000.

Seven’s winning 25.0% audience share was well ahead of second-placed Nine’s 17.3%.

The ABC placed third with 9.6%, with ABC News and Gardening Australia attracting the most metro viewers for the channel (552,000 and 407,000 respectively).

Ten slipped behind the national broadcaster, with 9.5% of the metro audience. Its most-watched program was The Living Room, which attracted 373,000 metro viewers. The second half-hour of The Project had 339,000 – up from the first instalment’s 217,000.

Ten’s 10 Bold was the most-watched multi-channel (3.6%), helping Network Ten edge ahead of ABC Network, with 15.0% of the audience compared to 14.9%.

Seven, however, remained on top, with a 35.6% audience share for the network, over Nine’s 27.6%.

SBS’ main channel had 6.5%, while the network finished on 6.9%.

Due to the success of Married at First Sight earlier in the week, Nine is slightly ahead for the week so far, with a progressive share of 24.1%, ahead of Seven’s 21.0%. Seven, however, traditionally wins Saturday nights.


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