Seven wins ratings week, as Ten climbs to highest share for ratings year

Seven has won its fifth week of the television ratings year, securing a 21% primary channel share ahead of Nine’s 19.3%.

Of the official ratings weeks – which have a break at the opening of the calendar year, and over Easter – Nine has won the total people primary channel battle on nine occasions.

Seven Network has taken the lead for the year

This week also marked Ten’s highest audience share during the official ratings season, with its primary channel accounting for 11.9% of the audience. Its previous high during the ratings season was in the first week of May, with 11.6%. During January when the ratings season was on a break, Ten had its highest week of the year with 13.2%.

Seven also took out the network win this week, with a 31.3% share. Nine had 28.2%, ahead of Ten’s 17.3%, ABC’s 16.4% and SBS’ 6.8%.

On a year-to-date network basis, Seven has now claimed the lead, sneaking ahead to a 30% network share, narrowly ahead of Nine Network’s 29.8%. The ABC Network had 17.2% of the year-to-date survey audience, ahead of Ten’s 15.9% and SBS’ 7.1%.

7Mate was the most-watched multi-channel of the week, with a weekly share of 4.3% – however its share was as high as 6% on Saturday night – dangerously close to Ten’s Saturday share of 6.8%.

In the battle for the win in the 25 to 54 demographic, Nine had a narrow victory, with 20.9% of the metro audience in this key advertising demographic, ahead of Seven’s primary channel, which had 20.6%.

The demographic win was largely thanks to the success of The Voice, with its Sunday, Tuesday and Monday programs placing first, third and fourth in this category. Ten’s Have You Been Paying Attention? was second.

The Voice was popular with the 25 to 54s

Ten had a 15.9% share in 25 to 54s.

On a network level, however, Seven took out the win in 25 to 54s, with 31.5%, ahead of Nine Network’s 30.6%.

In the slightly younger 16 to 39s, Seven won the primary channel battle, with a 21.1% share, ahead of Nine’s 19.0%, and Ten’s 18.0%.

The rankings remained the same with the addition of multi-channels, with Seven Network getting 32.9% in 16 to 39s, Nine Network accounting for 28.8%, and Ten placing third with 23.8%.

Overall the most-watched program of the week was last Sunday’s Seven News. It had 1.123m metro viewers. The show also took out the national win, with a total of 1.681m.

Nine’s most-watched show in total people was Sunday’s episode of The Voice, which had 1.090m metro viewers, and 1.470m in total.

Ten’s best operator was Monday night’s Have You Been Paying Attention? which had 741,000 in the metro markets and 1.026m in total.

The following graphic was compiled by Nine, based on OzTAM data. It excludes ABC and SBS viewing, meaning percentage numbers will not match the numbers referred to above. 


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