Celebrity Name Game slips to 214,000 metro viewers on Friday night

The Grant Denyer-fronted comedy game show on Ten, Celebrity Name Game, has slipped to one of its lowest audiences to date, attracting just 214,000 metro viewers on Friday night. Its combined audience, which includes regional viewers, was a total of 273,000 viewers.

The show has the difficult task of filling the 6pm slot, which in recent years has been problematic for Ten, as it faces off against Seven News – which last night topped the ratings ladder with 978,000 metro viewers – and Nine News (860,000 last night).

Celebrity Name Game premiered on 13 May

Celebrity Name Game replaced Ten’s other 6pm game show push, Pointless, which premiered in July last year to 493,000 metro viewers across Ten and its various multi-channels. Pointless’ appeal, however, dwindled, with the show being cancelled earlier this year.

Pointless had itself replaced Denyer’s previous game show effort, Family Feud. When Family Feud ended in July last year, it went out with 213,000 metro viewers – just 1,000 below that of last night’s Celebrity Name Game.

Celebrity Name Game did manage to beat the ABC’s 6pm offering of The Drum, which had 200,000 metro viewers last night. With the addition of regional viewers, however, The Drum came out on top, with 286,000, compared to Celebrity Name Game’s 273,000.

Celebrity Name Game premiered in May to 314,000 metro viewers, and 387,000 across the country. It remains the series’ high in terms of ratings.

The show has dropped as low as 93,000 metro and 136,000 national viewers when it screened a repeat – or encore – episode. Its previous low for a first-run episode was 200,000 on 24 May.

On other networks, the most-watched entertainment program last night was The Chase Australia on Seven, which had 582,000 metro viewers and 962,000 nationally.

Better Homes and Gardens also had 582,000 metro viewers, but slightly less on a national scale, at 930,000.

Also on Seven, the AFL match between two Melbourne teams, the Richmond Tigers and the North Melbourne Roos, had 571,000 metro viewers, and 764,000 in total. It screened on Seven’s main channel in Melbourne and Adelaide, and on multi-channel 7Mate in Brisbane, Perth and Sydney.

The NRL on Nine had 424,000 metro viewers and 668,000 across the country. The match between two Sydney teams, the Parramatta Eels and the South Sydney Rabbitohs was on 9Gem in Adelaide, Melbourne and Perth, and on Nine’s primary channel in Sydney and Brisbane.

In a sign of the football divide between Australia’s two biggest cities, just 22,000 people in Sydney tuned into 7Mate for the AFL match, while in Melbourne only 9,000 watched the NRL on 9Gem.

Earlier in the day, Seven won the breakfast battle, with Sunrise pulling 261,000 metro viewers and 447,000 nationally. Its rival, Today, on Nine had 204,000 in the metro markets and 296,000 nationally.

Overall, Seven won the night with a 25% audience share, ahead of Nine’s 18.5%, Ten’s 10.3%, ABC’s 10.2% and SBS’ 3.5%.

The most-watched multi-channel was 7Mate with 5.5%, helping Seven to solidify its position as the overall network winner on 37.9%. Nine was well behind on 26%. The ABC nudged ahead of Ten on a network level, with 15.4% and 15% respectively. SBS Network had 5.7% of the market.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.