Seven wins the final battle before 2012 ratings war officially begins

Tim Burrowes

February 12, 2012 3:50

Seven has romped home in the final week before the TV ratings season officially begins.

And despite Ten trotting out some of its biggest programming guns early, the network trailed a poor third in all key demographics.

In all people, Seven won with a share of 23.6% to Nine’s 19.6% and Ten’s 13.9%. ABC1 took 11.9% and SBS1 4.8%.

In the key advertising demo of age 25-54, the battle was slightly closer with Seven taking 24.7% to Nine’s 20.5% and Ten’s 16.2%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.