Seven Year Switch premieres with its lowest audience ever
Seven’s controversial relationship show Seven Year Switch season two debut pulled in 618,000 metro viewers at 9pm last night, its lowest audience ever.
The show – which sees four unhappy couples switch partners in an attempt to save their marriages – was down 240,000 viewers from last year’s premiere, according to OzTAM’s overnight metro preliminary ratings.
Seven Year Switch debuted its second season at 9pm on Seven last night
Nationally – including both metro and regional affiliate stations where the program is broadcast – the show saw 922,000 tune in.
Nine’s Botched, which aired slightly later at 9.30pm, managed 227,000 metro viewers.
Returning to air after the Easter break, Seven’s My Kitchen Rules topped the ratings leader board as it grabbed 1.654m metro viewers and 2.410m nationally in the 7.30pm timeslot.
The reality cooking TV show saw its highest audience of the season and was the most watched program across the key advertising demographics all people, 16-39, 18-49 and 25-54.
Modern Family , which aired on Ten at the same time, averaging 434,000 metro viewers, while Nine’s RBT pulled 263,000 viewers.
Nine’s House Husbands topped its 8.30pm timeslot with 467,000 metro viewers, despite hitting its lowest audience ever, ahead of ABC’s Melbourne Comedy Festival: The Great Debate’s 455,000.
Nationally, House Husbands managed 744,000 while the Comedy Festival pulled in 628,000 national viewers.
Seven managed a clear win for the night with an overall audience share of 29.3%, well ahead of Nine’s 16.4% and Ten’s 9.8%.
Meanwhile the ABC reported a share of 13% and SBS grabbed a 4.5% share.
The 6pm news battle for the evening saw 1.357m tune in for Seven News and 1.124m for Nine News.
At 6.30pm Seven News/Today Tonight averaged 1.220m while Nine News pulled in 1.081m metro viewers.
In sport, Seven’s Easter Monday AFL match saw Geelong smash Hawthorn by 86 points at the MCG, as 543,000 tuned in, with 310,000 of those metro viewers being in Melbourne. Nationally, the match saw 619,000 tune in.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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What a rubbish and irresponsible program this is. C.R.A.P.
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