Dr Mumbo

Seven’s attempt at streaming diplomacy

Seven celebrated the launch of its streaming offer Seven Live with a Melbourne Cup themed activation in Sydney, replete with a giant purple horse and a slushy machine.


The new service, allowing people to stream all of the broadcaster’s channels online anywhere in Australia, has caused a bit of a stink with the regional broadcasters like Prime 7, WIN and Southern Cross Austereo claiming it will undermine their ad revenues.

So Dr Mumbo wonders why it was Seven decided to hold the activation in World Square, the location of Southern Cross Austereo’s head office. 


A Seven spokesman assures Dr Mumbo the slight was not intentional noting: “It is a high pedestrian traffic area in that neck of the woods.”

Of course a lot of that pedestrian traffic will be SCA staff – Dr Mumbo can’t guarantee they’ll be heavy users of it.


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