News

Seven’s cat video show nearly doubles Restaurant Revolution audience and wins night

Seven’s move to air Cats Make You Laugh Out Loud – a compilation of cat videos – in place of struggling reality show Restaurant Revoilution paid off last night as the show won its timeslot with 917,000 viewers.

The show, airing at 7.30pm, trumped Nine’s cooking competition The Hotplate, which fell to 839,000 viewers, and Ten’s The Great Australian Spelling Bee which dropped again on its fourth outing to 642,000, according to OzTam’s metro overnight ratings.

Seven wasted no time in trumpeting the show as the top entertainment offering of the night on Sunrise this morning, with the show helping the channel win in total audience share.

But while cats won in total people The Hotplate stole the crown in all the advertising demographics, relegating it to second spot, with the Spelling Bee fifth in the 16-39 demo.

Since Restaurant Revolution failed to fire, pulling in 522,000 viewers last Monday, Seven has moved it to one day per week from four and has been looking for content to fill the slot. Last Tuesday’s replacement for Restaurant Revolution, Dr Harry’s House Calls, managed 476,000 viewers.

Winners and Losers also saw a boost at 8.30pm with 609,000 viewers, up from 570,000 last week while episode 2 at 9.30pm had 587,000. The two episodes last week were the most time shifted shows of the night getting 164,000 and 171,000 more viewers respectively for episodes one and two, taking it to 734,000 and 744,000.

It beat Nine’s The Truth About Sugar which had 503,000 viewers at 8.40pm on Nine, and a repeat of NCIS on Ten which had 460,000 at 8.30pm.

In the news battle nine came out on top with 1.111m for its 6pm bulletin, dropping to 1.097m at 6.30pm, while Seven had 996,000 at 6pm and 940,000 for Seven News/Today Tonight at 6.30pm.

In terms of share Seven won the night with 19.3 per cent ahead of Nine’s18.5 per cent, while Ten claimed a win over the ABC with 13.8 per cent to 12.4 per cent.

On pay TV Australia’s victory over England in the Netball World Cup was the most-watched program with 94,000 viewers nationally.

Netball Australia CEO Kate Palmer joins a panel looking at the changing commercial realities of women’s sport at Mumbrella’s Sports Marketing Summit next month. For more details click the banner below.

Sports Marketing Summit

Top 15 shows:

1 NINE NEWS Network 9 1,111,000

2 NINE NEWS 6:30 Network 9 1,097,000

3 SEVEN NEWS Network 7 996,000

4 A CURRENT AFFAIR Network 9 994,000

5 SEVEN NEWS / TODAY TONIGHT Network 7 940,000

6 CATS MAKE YOU LAUGH OUT LOUD Network 7 917,000

7 ABC NEWS-EV Network ABC 854,000

8 THE HOTPLATE -TUE Network 9 839,000

9 HOME AND AWAY Network 7 780,000

10 KEVIN MCCLOUD’S ESCAPE TO THE WILD-EV Network ABC 696,000

11 7.30-EV Network ABC 665,000

12 THE GREAT AUSTRALIAN SPELLING BEE TUES Network TEN 642,000

13 FAMILY FEUD Network TEN 639,000

14 TEN EYEWITNESS NEWS FIRST AT FIVE Network TEN 638,000

15 WINNERS & LOSERS Network 7 609,000

Audience share by channel:

Network 7 19.3%

Network 9 18.5%

Network TEN 13.8%

Network ABC 12.4%

Network SBS ONE 5.8%

Network 7TWO 5.1%

Network GO! 4.7%

Network 7mate 4.5%

Network Gem 4.1%

Network ONE 3.3%

Network ELEVEN 3.1%

Network ABC2 2.6%

Network ABC News 24 1.5%

Network SBS 2 1.0%

Network ABC3 0.4%

Network NITV 0.1%

Network audience share: 

 

Network 7 TTL 28.9%

Network 9 TTL 27.3%

Network TEN TTL 20.1%

Network ABC TTL 16.9%

 

Network SBS TTL 6.9%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing