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Seven’s First Dates adds more than 100,000 viewers on last week, drawing 978,000

Seven’s new reality dating program appears to be gaining traction, with audiences lifting more than 100,000 viewers week-on-week to record a metro audience of 978,000 in the 9:00pm slot last night.

First DatesThe result was up from the 877,000 viewers it pulled last week and 874,000 on season debut.

Once again First Dates’ audience was boosted by a strong lead in from My Kitchen Rules at 7:30pm, which was also up on last week, with an audience of 1.689m – up 145,000 viewers on last week. 

Nine’s The Big Bang Theory and Ten’s I’m a Celebrity Get Me Out of Here! were both down marginally on last week, with a new episode of The Big Bang Theory posting 789,000 compared with 813,000 last week, and I’m a Celebrity posting 688,000 compared with 691,000 a week ago.

According to the OzTAM Preliminary Numbers, the result also saw Seven win all of the key advertising demographics – 16-39s, 18-49s, 25-54s – with I’m a Celebrity third amongst the latter two demographics.

In the 8:30pm time slot Nine’s Embassy struggled, pulling just 372,000 viewers, shedding 117,000 viewers on last week. Ten’s Madam Secretary had 445,000 viewers in the same time slot.

In news, Seven won both time slots with 1.046m and 996,000 viewers in the 6:00pm and 6:30pm time slot, while Nine had 953,000 and 888,000 viewers.

Seven won the night in terms of main channel audience share, with 29.7%, Nine 15.4%, Ten 12.8%, and the ABC 11.1%.

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