Seven’s first night of Australian Open coverage pulls 589,000 but beaten by Big Bash

Despite Seven’s opening night of the Australian Open featuring Nick Kyrgios, Daria Gavrilova and Rafael Nadal, the event was overshadowed by Ten’s Big Bash League match between the Brisbane Heat and the Hobart Hurricanes.

The first night of the tennis tournament saw Australians Kygrios and Gavrilova progress to the next round. It ran across Seven, 7mate, 7two and the 7tennis app, averaged 589,000 across the network last night.

Ten’s BBL – which saw the Hurricanes pinch another win  – proved more popular. Session two of the match attracting 794,000 metro viewers and session one managing 667,000, according to confirmed time-adjusted figures.

It also topped OzTAM’s overnight preliminary ratings’ key advertising demographics – the 16-39s, 18-49s and 25-54s. The most viewers of the match came from Melbourne.

On Nine, a repeat of RBT collected 644,000 metro viewers.

The multi channels were dominated by ABC2, with Fireman Sam delivering the biggest audience (206,000 metro viewers).

Looking to news and it was a tight battle between Seven and Nine last night at 6pm, with metro audiences of 934,000 and 932,000 respectively. Meanwhile, ABC News pulled in 681,000 across Sydney, Melbourne, Adelaide and Perth.

The Australian Open helped Seven to a main channel share win, at 19.1%, slightly ahead of Nine’s 18%. Ten’s BBL helped the channel to a 15.4% share while ABC and SBS finished with shares of 10% and 4.9% for Monday night.

7Two and 7mate – which both ran Australian Open matches – averaged shares of 3.9% and 2.9%.



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