Seven’s Holey Moley promotes chance to win via interactive billboard

January 25, 2021 9:22

Leading up to the launch of Holey Moley, Seven’s out of home campaign features an interactive bus shelter advertisement filled with golf balls, and encouraging commuters to guess how many are pouring out of Australian golf legend, Greg Norman’s, mouth.

Holey Moley will start on 1 February, with Norman acting as the ‘resident golf pro’. The lineup also includes Sonia Kruger as host and American actor and comedian Rob Riggle and Matt Shirvington as commentators.

The interactive bus shelter is located on the Gold Coast

The interactive campaign involves the scanning of a QR code, which has experienced a resurgence in popularity due to COVID-19 contact tracing procedures. A number of brands have employed QR codes in their recent campaigns, including shopping app Klarna and Volkswagen.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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