Seven’s James Warburton releases new national audience TV report

The Seven Network has released the first combined metropolitan and regional television audience report based on content, covering the national performance of commercial free-to-air television networks.

The report is a combination of data from the television audience measurement organisations OzTAM (metropolitan markets) and Regional TAM (regional markets).

Seven West Media’s CEO, James Warburton. (Pictured.)

Seven West Media managing director and chief executive officer, James Warburton, said: “An ongoing national ratings report is not only reflective of how television is now planned, bought and sold, but also an important step in getting to a combined daily VOZ report, which OzTAM is aiming to achieve by the start of calendar 2023, subject to industry consultation.”

“Seven continues to work constructively with OzTAM and Regional TAM, the other networks and the Media Federation of Australia to ensure our ratings data reflects the changes in national viewing behaviour.”

Warburton said: “The acquisition of Prime Media Group changed the game for Seven, creating a total audience proposition across the country and a simpler and easier solution for clients and agencies.

“Our focus on starting the year better has paid dividends, with the combination of the Winter Olympics, 7News, Home and Away, Dancing With The Stars: All Stars and SAS Australia giving our advertisers growth in audience and cost efficiency across Seven and 7Plus. It should be noted that this growth has come against our competitors’ biggest shows and bodes well for our continued success in winning the ratings battle.

“With the return of the AFL and a new season of The Voice and Big Brother set to launch soon, as well as our continued dominance in news, public affairs and drama, Seven is set for another strong year.”

The new announcement comes after the latest release of Total News readership produced by Roy Morgan for Think News Brands was released last month, showing that news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9% compared to the same period last year.

Founded by Australian media owners, News Corp Australia, Nine Entertainment Co and Seven West Media’s West Australian newspapers, Think News Brands promotes the value of premium news content as a partner for advertisers.

The readership figures referred to the 12 months to December 2021 and show that Total News reaches 97% of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites.

Readership has grown in all states and territories up 1.8% in Western Australia and 1.1% in Queensland while digital news maintains its position of strength with readership of 19.3 million, up 1.5%compared to the same period last year.

It also showed that The Sydney Morning Herald is Australia’s most read news brand with a cross-platform readership of 8.6 million readers.

With year-on-year readership growth across print and digital, the Herald’s readership has grown from 8.47 million to 8.58 million in the latest figures in the 12-month period ending December 2021.


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