Seven’s MKR gains more than 150,000 viewers from last Tuesday
Seven’s My Kitchen Rules increased its audience by more than 150,000 metro viewers compared to last Tuesday, pulling in a metro audience of 855,000 last night.
Last week the program, which runs from 7pm, captured a metro audience of 799,000, resulting in a 7% week on week increase.
Nationally, My Kitchen Rules attracted 1.321m viewers, compared to last week’s 1.214m.
However rival reality show, Nine’s Married at First Sight, still led the evening on a metro audience of 1.183m and a national audience of 1.587m. Married at First Sight was more popular than MKR in every metro market except for Perth, where MKR had a larger audience. Married at First Sight was also more popular across all key advertising demographics, 16-39s, 18-49s and 25-54s.
On Ten in a similar time slot was I’m A Celebrity, Get Me Out of Here, which managed 536,000 metro viewers for its episode and 580,000 for elimination. Nationally, the episode pulled 757,000 viewers.
The audience for I’m A Celebrity, Get Me Out of Here, was smaller than Nine and Seven’s late evening shows, Travel Guides and The Good Doctor. Travel Guides, which last week premiered with 752,000 metro viewers, had an average audience of 653,000, while The Good Doctor on Seven captured 579,000. Ten’s Hughesy, We Have A Problem, pulled a metro audience of 369,000, later in the evening.
Overall, Seven had a more popular news offering on Tuesday, pulling 956,000 metro viewers to its 6pm bulletin. Nine News’ bulletin raked in 811,000. ABC News was the most watched show for the channel, with an audience of 664,000.
Earlier on in the day, Seven’s Sunrise beat Nine’s Today, with Sunrise attracting 285,000. Nine’s Today cracked 200,000 metro viewers.
The combination of Nine News, Married at First Sight and Travel Guides, helped Nine to an average share of 24.6%, ahead of even’s 23.2%. Ten finished ahead of the ABC, with shares of 11.6% and 10.6% respectively, while SBS’ share for Tuesday was 4%. Total network share also went to Nine – at 32.1% – over Seven Network’s 29.9%.
Still a long way off MAFS. People are over that style of cooking show.
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