News

Seven’s Morning Show failed to disclose Big W commercial agreement: ACMA

Zanda Wilson

October 20, 2020 10:13

A segment on Channel Seven’s The Morning Show breached broadcasting rules regarding a commercial agreement with Big W, The Australian Communications and Media Authority (ACMA) has revealed.

The industry watchdog found Seven failed to disclose the agreement during the segment, which promoted clothing ranges from the retailer and aired in May 2020.

The Morning Show’s Kylie Gillies & Larry Emdur

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ACMA Australian Communications and Media Authority BIG W Channel Seven Kylie Gillies Larry Emdur Nerida O'Loughlin Seven Seven Sydney The Morning Show

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.