Seven’s My Kitchen Rules fails to fire up ratings

Seven’s big new hope to take on Ten’s MasterChef, My Kitchen Rules has had a disappointing ratings launch, with Nine taking the night led by a new episode of Two and a Half Men.

My Kitchen Rules

My Kitchen Rules was only the ninth most watched programme for the evening with 1.1 million viewers, while the return of Desperate Housewives attracted just over one million, according to preliminary overnight OzTam data in the five metropolitan markets.

By comparison, MasterChef’s first episode attracted 1.4 million viewers. Its daily show averaged 1.5 million and the MasterChef Challenge Sunday shows averaged 1.7 million. The finale attracted 3.29 million viewers.

Meanwhile, Two and a Half Men was the most watched show last night with 1.5 million, while The Mentalist came in fourth – behind Seven News and Today Tonight – with 1.3 million viewers.

Still at Nine, The Hot Seat, hosted by Eddie McGuire, attracted 493,000 viewers, ahead of Seven’s Deal or No Deal with 481,000. However, the Seven programme was scheduled in the 5pm slot against Nine’s Antiques Roadshow. From today Deal or No Deal will return to its usual time slot of 5:30pm.

Overall, in total free-to-air TV viewing, Channel Nine took out the night with a 27.5 per cent share, followed by Seven with 25.6 per cent and Ten with 18.5 per cent.

Monday’s channel share:

  • Nine: 27.5
  • Seven: 25.6
  • Ten: 18.5
  • ABC1: 14.8
  • SBS1: 5.9
  • 7TWO 3.3
  • GO!: 2.3
  • ABC2: 1.3
  • ABC3: 0.4
  • One: 0.3
  • SBS2: 0.2

Monday’s top shows:

  1. Two and a Half Men, 7:30pm – Nine 1.5m
  2. Seven News – Seven 1.4m
  3. Today Tonight – Seven 1.3m
  4. The Mentalist, 8:30pm – Nine 1.3m
  5. The Big Bang Theory – Nine 1.2m
  6. Nine News – Nine 1.2m
  7. Two and a Half Men, 7:00pm – Nine 1.2m
  8. A Current Affair – Nine 1.1m
  9. My Kitchen Rules – Seven 1.1m
  10. Home and Away – Seven 1.1m
  11. Desperate Housewives – Seven 1.03m
  12. ABC News – ABC 1.02m
  13. The Mentalist, 9:30pm – Nine 0.893m
  14. Brothers and Sisters Seven 0.872m
  15. Ten News – Ten 0.861m

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