Seven’s stars share a message of solidarity and support for Australians during isolation period
Personalities from across the Seven Network have offered a message of support and solidarity to Australians as they isolate and social distance as a precaution against the spread of COVID-19.
Stars including Sonia Kruger, Samantha Armytage, Ray Meagher, Dr Harry Cooper, Sam Frost and Manu Fieldel filmed messages on their phones at home telling people that despite the uncertainty, they need to keep their spirits up and together Australians will get through the challenges facing the country.
The ad concludes with the Seven logo and the hashtag #together.
The 90-second spot went to air last night and will be running nationally.
The ad also features one of the most recent members of the Seven Network, Matt Preston, who came across to host new cooking show Plate of Origin with fellow former Masterchef judge Gary Mehigan and MKR judge, Fieldel.
Thus far, Seven has been unable to use Mehigan and Preston in the promotion of the show due to their non-compete clause with Ten.
Production on two other upcoming programs for Seven, Holey Moley and Big Brother, have halted due to coronavirus. Big Brother, set to be hosted by Kruger, ceased production over the weekend after a crew member was exposed to the virus. Mumbrella understands production on Big Brother has now resumed.
This morning, Seven withdrew its earnings guidance for the 2020 financial year, citing “the escalating uncertainty relating to COVID-19, a material fall in advertising market activity, and the suspension or postponement of productions and events”.
The Seven stars that appear in the ad include: Georgie Parker, Michael Usher, Johanna Griggs, Charlie Albone, Bruce McAvaney, James Stewart, James Tobin, Karen Martini, Adam Doville, Dr Harry Cooper, Larry Emdur, Lukas Radovich, Sam McMillan, David Koch and Sam Frost.
Thats cool but I can’t help thinking we need to do much more, like running a social distance top and tail in every ad break, and at the start and end of every program. This needs to be like the WW2 Loose Lips Costs Lives campaign.
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Well done guys! This is a great way to inject some positivity and promote the brand.
Good to see BB is back in production. This will be a game changed for sure.
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Beautifully done, timing is perfect.
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