Seven’s Sunrise continues to beat Nine’s Today Show
Seven’s morning breakfast program Sunrise continued to beat Nine’s Today Show on Wednesday, as the Today Show managed 182,000 metro viewers compared to Sunrise’s metro audience of 277,000.
According to OzTAM’s preliminary metro ratings, Monday’s episode of the Today Show managed only 168,000 metro viewers while Sunrise saw 287,000 tune in. On Tuesday Sunrise beat Today again with 273,000 metro viewers compared to Today’s 188,000.
Nine’s Today Show was beaten again by Seven’s Sunrise
Earlier in January Nine’s revamped breakfast television program, Today, premiered with 197,000 metro viewers and was again significantly behind its rival Sunrise, which pulled in 266,000 viewers.
In January last year, Georgie Gardner came on board to replace Lisa Wilkinson as a co-host. Her debut episode saw 256,000 metro viewers tune in.
The Today Show’s current lineup consists of Gardner and Deborah Knight, supported by newsreader Tom Steinfort, entertainment reporter Brooke Boney, and sports presenter Tony Jones.
This morning, Nine news boss Darren Wick slammed The Daily Telegraph for an article it had written about The Today Show, which suggested secret meetings and focus groups were being held following the poor television ratings numbers.
But despite Nine’s low breakfast ratings, its reality TV series Married at First Sight remained a success as 1.329m metro viewers tuned in last night alone.
The show was the most watched program in key advertising demographics: total people, 16-39, 18-49 and 25-54.
In the 7.30pm time slot, Married at First Sight beat Seven’s My Kitchen Rules which attracted a metro audience of 724,000 metro viewers.
In the news battle, Seven News managed 914,000 metro viewers while Nine News saw 858,000 metro viewers tune in.
Ten’s highest rating program for the evening was The 7pm Project, which obtained a metro audience of 401,000 metro viewers.
Nine was also the clear winner of Wednesday night’s TV ratings battle as it managed an overall audience share of 26.3%. Nine beat Seven’s 20% share, ABC’s 11.9%, Ten’s 7.7% and SBS’ 5.2% share.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Today has become a publicity machine for MAFS which is topping the ratings. Perhaps this is the only reason they haven’t pulled the pin. Today is painful to watch with interviews with MAFS actors and continual chatter about how much they love MAFS!! When MAFS ends so will Today as there’s nothing else to prop it up.
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36Edwin St
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Sadly these 2 [Edited under Mumbrella’s comment moderation policy] ,, Morning TV TODAY SHOW JUST DIED ,, Deborah KNIGHT [Edited under Mumbrella’s comment moderation policy]
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Totally Agree ,Get There 2 BORING BLONDES DULL Show FILLED With DULL BLONDES ,,
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Pretty sure Farmer Wants a Wife will do the next round of content fulfilment….same, same but …same
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