Seven’s The Super Switch premieres to 308,000 metro viewers

Seven’s revamped version of Seven Year Switch premiered last night to 308,000 metro viewers in the 7.30pm primetime slot. The Super Switch sees six couples swap partners with strangers to test the strength of their relationships.

The show went up against Ten’s Masterchef which pulled 655,000 viewers and Nine’s The Voice with 1.007m. ABC’s 7.30 saw 501,000 metro viewers tune in.

Seven News remains the most-watched show overall, 1.176m tuned in for the first half and 1.086m for the second which airs as Today Tonight in some cities. Home and Away also did well for the network, landing 683,000 viewers.

In the key advertising demographics of 16-39s, 18-49s and 25-54s, Ten and Nine battled it out, with Masterchef taking the win in the youngest demo and The Voice holding the top spot in the latter two. The shows both switched for the second spot.

Out of the most-watched 20 shows for the evening there was a rare inclusion for SBS, with Who Do You Think You Are taking 19th position with 393,000 metro viewers. 459,000 tuned in to Andrew Denton’s Interview on Seven to see the host interview Michael Caine, giving it the 15th most-watched slot.

Nine took the edge in the metro audiences aged 25-54, holding a 26.4% audience share above closest rival Ten which held 16.3%. It was a similar story overall in metro audiences 16-39, where Nine held 23.0% over Ten’s 18.3%.

Nine also held the top spot in overall audience share for the main channel, with a 24.9% share over Seven’s 17.0%, Ten’s 12.5% and ABC’s 8.9%. In the networks it was the same story – Nine Network held 33.1%, Seven 25.5%, Ten 18.5% and ABC 13.8%.

The most-watched secondary channel was 7mate with 4.0% audience share.


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