VMLY&R appoints Craig Page as head of planning for the Defence Force Recruitment account

VMLY&R Sydney has appointed Craig Page as head of planning for the Australian Defence Force Recruitment account.

The Defence Force account was won by the agency in January from the incumbent Host/Havas.

Craig Page has been appointed as head of strategy for the Defence Force Recruiting account

Australian Defence Force recruiting prepared to tender its creative and digital account in October 2017.

In April 2018, the Department of Defence rolled over Host/Havas’ contract, extending its services for another 12 months. The pitch for the account took place towards the end of last year.

In his new role at VMLY&R, Page will be overseeing all strategic work for the DFR account coming out of both the Melbourne and Sydney offices.

Prior to joining the agency, Page was the executive strategy director at R/GA working on the Telstra, Samsung, Toyota, Google and NRL accounts. Previously he spent a year as the head of digital at Ogilvy PR and two years as the digital strategy director at Havas where he also worked on the DFR account.

VMLY&R chief strategy officer, Alison Tilling, said that Page’s appointment reflected the agency’s commitment to the DFR account.

“We are thrilled to build our team with a strategist and leader of Craig’s calibre. His experience makes him a truly integrated thinker, able to combine the best of many worlds for a remarkable new breed of strategy. He is generous with his time and experience, and we feel really fortunate to have him lead the DFR strategy team,” Tilling said.

Page said of his appointment: “To build brands effectively in today’s market you need the best creative and design thinking working in tandem, without silos, under the same roof.

“VMLY&R is the first agency I’ve seen doing this in practice and I’m excited to help drive this new model. Even more so with Defence Force Recruitment; one of the biggest and bravest accounts in the country, and one of the few who are capable of making the most of everything the agency has to offer.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.