Seven’s Tokyo 2020 coverage will be available in 4K Ultra HD for Optus 5G Home customers

Seven has partnered with Optus to develop a channel exclusively for Optus 5G Home customers, which will feature Tokyo 2020 Olympics coverage in 4K Ultra HD.

To access the channel, Optus customers will need Fetch Mighty, an active Fetch subscription, a 4K-ready TV and an Optus 5G home broadband plan.

Seven’s chief revenue officer, Kurt Burnette, said the exclusive partnership will benefit the 300 current 5G sites across New South Wales, Victoria and Queensland, with 1,200 sites planned by March 2020.

“This will be the most-watched Olympics and the biggest digital event in Australian streaming history,” Burnette said.

“Seven’s coverage of the Olympics will be unprecedented, and with time zones differing by only one hour, Tokyo 2020 will feel like a home Games for Australians.

“As our Australian athletes go for gold, Seven will be supporting them every step of the way, and through an exclusive partnership with Optus we will be able to deliver live event coverage in 4K Ultra HD exclusively to Optus 5G Home customers with Fetch Mighty set top boxes.”

Optus’ vice president of product development, TV and content, Clive Dickens – himself Seven’s former chief digital officer – said that Optus is a long-term sponsor of the Australian Olympics team, and the partnership perfectly aligns with the launch of 5G.

“A partnership with Seven will allow us to showcase the Olympic Games Tokyo 2020 in 4K Ultra HD for the first time over a 5G network in Australia to Fetch Mighty customers,” Dickens said.

“This exclusive partnership is another element of our 5G ‘Video Experience Network’ which will allow us to ensure end-to-end delivery of 4K Ultra HD Video content to exclusive Optus customers.

“Australian’s appetite for 4K Ultra HD video content is growing with anticipation following the launch of Optus 5G and we continue to work with premium video on demand content partners to build out their 4K Ultra HD offerings.”

Fetch’s CEO, Scott Lorson, added that Seven is providing unprecedented access to sport.

“Australians love their sport, and many have invested heavily in-home theatre systems to ensure the biggest and best possible viewing experience,” he said.

“As a result of this partnership, Optus subscribers with a Fetch Mighty will be in for a special treat, with access for the first time ever to a 4K Ultra HD channel streaming Seven’s coverage of the Olympics. We are delighted to work with Optus and Seven on this ground-breaking initiative.”

This morning it was announced current CEO of Pacific Magazines, Gereurd Roberts, would fill the chief digital officer void left by Dickens at Seven West Media.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.