Seven’s X Factor musters lowest launch audience to date but Seven wins Aussie drama shootout

The premiere of the latest season of Seven’s The X Factor pulled in 904,000 viewers last night, the lowest debut for the reality singing competition to date.


It was down on last year’s launch when the show pulled in 1.506m and is the first time for it have fallen below 1m metro viewers.

In the 7.30pm timeslot it was easily out-rated by Nine’s The Block which grabbed 1.069m metro viewers to be the most-watched non-news program of the evening, according to OzTam overnight metro ratings.

The Block was the most-watched show across the key advertising demographics (16-39, 18-49 and 25-54). Both shows easily beat Ten’s reality offering Australian Survivor which pulled in a metro audience of 684,000, which was up on last week’s audience of 654,000.

Seven’s premiere of Australian drama series The Secret Daughter saw 899,000 tune in at 9pm, beating Nine’s premiere of Australian drama thriller series Hyde & Seek which from 8.45pm had a metro audience of 878,000.

Both shows out-rated Ten’s Have You Been Paying Attention? which grabbed 684,000 from 8.30pm, up on last week’s audience of 635,000.

Nine won the night with an audience share of 21.6% just ahead of Seven’s share of 20.8%. The ABC claimed third place with a share of 14.5% while Ten settled for a share of 13%.

In the news battleground, Seven News at 6pm won with a metro audience of 1.178m, slipping to 1.134m from 6.30pm, while Nine News at 6pm pulled in 1.112m sliding to 1.072m from 6.30pm.

Nine’s A Current Affair at 7pm grabbed 706,000 metro viewers, out-rated by Seven’s Home & Away which had an audience of 725,000.

On the ABC, 7.30 was watched by 832,000, Australian Story (8pm) grabbed 778,000, Four Corners (8.30pm) pulled in 631,000, Media Watch (9.20pm) had an audience of 572,000 and Q&A (9.30pm) attracted 495,000 metro viewers.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.