Seven’s X Factor musters lowest launch audience to date but Seven wins Aussie drama shootout

Miranda Ward

October 4, 2016 9:34

The premiere of the latest season of Seven’s The X Factor pulled in 904,000 viewers last night, the lowest debut for the reality singing competition to date.

It was down on last year’s launch when the show pulled in 1.506m and is the first time for it have fallen below 1m metro viewers.

In the 7.30pm timeslot it was easily out-rated by Nine’s The Block which grabbed 1.069m metro viewers to be the most-watched non-news program of the evening, according to OzTam overnight metro ratings.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.