Seventh Street Media launches Don’t Bore Us website
Music publisher Seventh Street Media has launched a website for its Don’t Bore Us publication, which previously existed only as a social media hub.
Originally on Instagram and Facebook the publication will cover pop and alternative music culture as well as inside scoops on bands and artists.
Don’t Bore Us has positioned itself as a champion of artists, brining content to passionate music consumers who aren’t getting enough from traditional media outlets.
The website includes interviews and opinion pieces about artists’ and their passions.
Luke Girgis, CEO of Seventh Street Media, said in a statement: “The launch of the Don’t Bore Us website comes off the back of an extremely strong social audience who simply demanded it.
“We have a strong, female-driven team of artists, writers, and journalists working on Don’t Bore Us, and their passion is clearly catching on. Our initial intention for the platform was to be purely a social publisher but the consistent feedback from our highly-engaged, young audience is that they wanted to see more written narrative from our creators outside of a Tweet or Facebook post,” he said.
The announcement comes four months after the publisher reached three separate agreements to acquire music-focused publications: Tone Deaf, The Brag and J Play. At the time, Seventh Street Media vowed to become the “biggest music media publisher in Australia”,
In March, it then launched The Industry Observer – “Australia’s new destination for music industry news” – and rolled the J Play platform into the publication.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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