Ben & Jerry’s bans same flavoured ice-cream in fight for marriage equality

Ben & Jerry’s has banned customers from ordering two scoops of the same ice-cream flavour in a fight for marriage equality in Australia.

The ice-cream company said it will not allow customers to order two of the same flavoured scoops until same-sex couples are legally allowed to marry in Australia.

At every one of its 26 stores nationally, Ben & Jerry’s has set up a postal system where customers can have their say and hand-write letters to MPs.

Ben & Jerry’s staff will then deliver the letters directly to local MPs.

In partnership with The Equality Campaign, Ben & Jerry’s launched the initiative as politicians prepare to return to Canberra to discuss the issue.

Imogen Rugg, Ben & Jerry’s Australia spokesperson, said in a statement: “We are proud to be standing alongside The Equality Campaign to continue the fight for marriage equality in Australia.

“More Australians than ever before believe everyone should have the right to love who they love – and marry them too. Let’s make it happen! Go to your local scoop shop to send a message to local MPs to tell them you support marriage equality and you want them to take action now.”

“Marriage equality will not change anything for the vast majority of Australians, but will make a profound difference to the status and dignity of many. No one will be less married or more gay with civil marriage equality,” said Tiernan Brady, executive director at The Equality Campaign.

Supporters can go to to find tools to lobby their MPs and hold local events, he said.

“Our message to MPs is that this issue is not going away until parliament respects the will of the Australian people and passes marriage equality,” Brady said.


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