Shake up of Naked leadership as Phil Hayden takes helm
Phil Hayden has taken the helm at Naked Communications in the clearest move yet away from the agency’s original leadership.
Hayden, who joined the agency when fellow Photon company Bellamy Hayden was closed, has been named as Naked’s new regional CEO for Asia Pacific. This includes direct responsibility for Naked’s local offices of Sydney, Melbourne and Auckland, along with Tokyo, and the fledgling Mumbai and Singapore operations.
Naked Australia’s three founders were managing partners Mat Baxter, Mike Wilson and Adam Ferrier.



“Global Head of BS suits me”!!! Freudian slip?
I think you will find that its the international division of Naked that isn’t performing, Tim. Australia is performing very well.
Hi Chelsea,
That’s why I put globally in that sentence. Apologies if the meaning didn’t come through.
Cheers,
Tim – Mumbrella
I think Adam’s “head of BS suits me” is meant to be self-deprecating, (edited by Mumbrella).
I feel strangely attracted by Phil’s leather trousers and cheeky dimple! It’s the CEO look for the 21st Century!
Congratulations Phil
I’m with you JayZ! he is HOT!