Shane Warne battery ad is too ‘ridiculous’ to be taken seriously rules ad watchdog

A complaint that cricket legend Shane Warnes’ ad for a battery company was “semi-pornographic” has been dismissed by the Ad Standards Board because it was too “farcical” to be overtly sexual.

The ad for Marshall Batteries sees Warne caught in an awkward situation with a neighbour’s wife and having to recruite the speedy services of Marshall Batteries in order to escape an angry husband.

Complaints against the ad cited Warne’s “less than desirable” off-field exploits and argued “marriages are under enough pressure in this country without the assistance of this ad”.

“Consider someone who is or has been through an unfaithful relationship. I imagine this would bring a lot of stress/pain/anger when they see this on screen and how it is shown as a great joke. I find this very confronting and uncomfortable to watch. I also believe that this should be taken off air as it is indecent and somewhat semi-pornographic,” the complaint read.

Marshall Batteries defended the spot saying it was “created with a strong comedic tone”.

“It is our position that, and noting the comedic nature of it, there is nothing in the advertisement that would cause serious widespread offence and meets social responsibility,” the battery company said.

Marshall Batteries also cited a second ad which shows how the situation eventuated.

The Ad Standards Board dismissed the complaints ruling “the ridiculous nature” of the ad did not “amount to a depiction that is overtly sexual”.

Miranda Ward


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