Shane Warne directs his own kids in Kayo cricket world cup ad

Kayo’s latest ad campaign features Shane Warne’s kids in a spot directed by their dad as the sports streaming service gears up for the 2019 Cricket world cup.

In its third major marketing campaign since launching six months ago, the ad stars his two eldest children, Brooke and Jackson Warne, appearing in their first television commercial while Warne himself guest directed the TVC.

The ad, created by Host/Havas and Airbag Productions, is part of Kayo’s ICC Cricket World Cup campaign which will also run on radio, press and digital.

Kayo Sports chief marketing officer Carly Loder said: “The campaign not only highlights the features that will make watching the ICC Cricket World Cup on Kayo even better.

“It also educates the market on Kayo’s user-friendly interface and the breadth of content, with more than 50 sports available to stream on the big screen TV and viewers’ favourite devices.”

The TVC focuses on Brooke and Jackson being ‘Warne’ out by seeing their dad everywhere they look and while every child is a little embarrassed of their dad, when you’re Shane Warne’s kids there is no escape.

Warne said while neither Brooke or Jackson had a lot of experience in front of the camera, when it came to poking fun at their dad it came naturally.

“As with all kids, having a laugh at dad’s expense comes pretty easy so once they were comfortable in front of the camera we got some really funny takes,” Warne said.

“It was a different experience being behind the camera this time, but they both did an amazing job. Brooke is very confident and outgoing and Jackson has had some experience with content creation so they picked it up very quickly.

“It was a great experience to do something fun and different with my kids before I get stuck into the World Cup coverage. Whilst they may not be diehard cricket fans, they’ve said they enjoy listening to my commentary which is nice to hear.”

While filming was a new experience for the young Warnes, both agreed it was a lot easier than expected.

“I wasn’t that nervous, it was fun and definitely something I enjoyed and would be interested in doing more,” Brooke said.

Helping them feel at home in front of the camera was their famous father offering some candid bits of advice throughout the shoot.

“He said the mic is always on, so whenever you’re walking off everyone can hear everything, so be careful what you say,” said Jackson.


Creative Agency: Host/Havas

Jon Austin, Executive Creative Director

Hadleigh Sinclair, Senior Copywriter

Jack Delmonte, Senior Art Director

Naren Sanghrajka, Managing Partner

Max Bennett, Senior Account Manager

Stephanie Cameron, Senior Broadcast Producer

Phil Pickering, Senior Planner

Media Agency: Havas Media

Damien Terakes, Client Services Director

Catherine Edghill, Account Director

Kirsty Marriott, Investment Director

Fraser Johnston, Investment Executive

Production company: Airbag

Ariel Martin, Director

Shane Warne, Guest Director

Alex Tizzard, Executive Producer

Shelley Farthing-Dawe, DOP

Post production: Alt VFX

Client: Kayo Sports

Carly Loder, CMO

Joel Moran, Head of Marketing

Stephanie Lukin, Senior Brand Manager


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.