Shane Warne reminisces on his regrets in eBay’s latest campaign

Online marketplace eBay has launched an extension of its ‘But Did You Check eBay?’ campaign featuring Australian cricket star Shane Warne as he reminisces on the regrettable purchases he has made.

The 30 second campaign, created by 72andSunny, shows Warne staring at a computer not wanting to look at the front page due to the “embarrassing” mistake he’s made, which turns out to be paying too much for headphones without checking eBay first.

Another spot features the retired cricketer standing in his kitchen regretting queuing up and sitting in traffic just to buy a blender when he didn’t check eBay first.

72andSunny is eBay’s creative agency of record and was appointed to the account in May last year.

Four months later the creative agency released its first work for eBay, by using viral memes and the same ‘But Did You Check eBay?’ tagline.

Johnny Tan, ECD at 72andSunny APAC, said in a statement: “We are very proud of our partnership with eBay. We loved getting the chance to reinforce the importance of what this company brings to consumers in Australia through a fun collaboration with Shane.”

Julie Nestor, eBay Australia and New Zealand chief marketing officer, added: “We’ve created a campaign that reflects the strength of our Australian business, without taking ourselves too seriously.

“We have some 40,000 Aussie stores on the platform, and we’re committed to offering the best prices on the top selling products in the country. Collaborating with Warnie has given us the perfect opportunity to remind Aussies of this strength, and have some fun along the way.”

Mumbrella spoke to 72andSunny’s APAC managing director, Chris Kay, who said: “We wanted to do some good work in the market and we’re just getting there now.

“It takes time to do that, it takes time to find the client, to find the brief, to find your opportunity.”


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