‘Shapewear’ brand Nancy Ganz goes for Hollywood glamour in new ads

Tummy-tucking underwear brand Nancy Ganz has launched an advertising campaign to coincide with the launch of its online store.

The campaign, to feature across outdoor, print, online and social media, was directed by Sydney design agency Studio Woo and shot by fashion photographer Jez Smith.

”We wanted to create scenes that exude romance and Hollywood glamour to show that by slipping into Nancy Ganz, women can step out feeling confident, glamorous and sexy, whatever the occasion,” said Dianne Taylor, group brand marketing manager of parent company Gazal.   

A video was also created for the brand’s website.


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