Share a Coke kicks off for summer with new nicknames and colloquialisms
Coca-Cola is giving Australians a chance to be involved in its summer campaign, calling upon people to give a shout out to who they would like to share a coke with.
In a shake-up of the ‘Share a Coke’ campaign, bottles and cans of Coca-Cola will carry over 200 Australian names, nicknames and colloquialisms, such as Deano, Shazza, champ, legend, mi amore and agapi mou. Participants in the campaign will also need to choose which title best describes the person they have chosen.
Share a Coke first launched in 2011 and has evolved over the years to include nicknames and culturally inclusive names. In response to the bushfire crisis this year, Coca-Cola released special edition bottles emblazoned with the name ‘Firies’. The cans were donated to the first responders in the crisis.
This year, up to 170 unique ads will be created from the 10-second clips participants send in.
The 2020 Share a Coke campaign will use clips submitted by Australians
Lucie Austin, Coca-Cola Australia’s marketing director, said: “Forget actors and actresses or models and celebrities, this summer our Coke ads are all about everyday Aussies. We want to give people a chance to give a shout out on national TV to anyone they think deserves one.”
“It might be a shout out to a legend frontline health worker, a thanks to your mate or your mum who have been there for you this year or saying cheers to your true blue local barista.
“This is all about giving people the opportunity to have some fun and share some love after what has been a really tough year.”
The year will also see the return of the Share a Coke customisation service, online and through activations in shopping malls.
“We’re really excited to bring Share a Coke back this summer. This year there are more names to choose from than ever before, and we’re looking forward to inviting the faces behind those names to enjoy their 10 seconds of fame on a national stage,” said Austin.
