Coca-Cola champions inclusivity with latest ‘Share a Coke’ campaign
In the latest rendition of the ‘Share a Coke’ campaign, Coca-Cola wants everyone, even dogs, to feel included.
The TVC launching the campaign, created by Ogilvy, shows a dog searching through ice buckets, Eskys and fridges for a Coke bottle that matches his name.
The return of the ‘Share a Coke’ campaign will be the first time every Australian is given the opportunity to share a Coke, with shopping centres kiosks and an e-commerce store allowing people to personalise cans or a glass bottle.
Because all healthy dogs should be drinking Coke
Now I know this soft drink game’s going down the gurgler as people look for alternatives to digesting cans of sugar for fun, and CCA’s understandably looking for new targets, but by featuring a dog as the key target, I think it just reinforces that the traditional markets for Coke are dropping away….
Can’t wait for my cat to be featured in next year’s campaign.
“We pride ourselves on being a company that champions inclusivity and diversity…”
Errr, no. All the commercial talent look identical to every other ad out there.
This is where big brands have (had) an opportunity to be TRULY inclusive and seamlessly/incidentally include disability in an ad. But that’s ok. No biggie. It’s only 20% of the population.
So if your a dog you should be drinking Coke?
Wow… This is substandard creative on several levels.
I then see Ogilvy in the credits, not surprised.