Sharon Edmondston lands at The General Store after M&C Saatchi redundancy

March 7, 2025 8:37

Former M&C Saatchi group creative director, Sharon Edmondston, has announced her next move after being made redundant early last year.

She has landed at The General Store as its new executive creative director, during a “period of growth” for the independent creative agency. She will lead the agency’s creative output as it takes on more “ambitious” projects in Australia and overseas.

Edmondston joins the agency with over 25 years of experience, including her nearly nine years with M&C Saatchi. She is also a school head at AWARD School, a leading course for aspiring creatives.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.