Sharon Edmondston lands at The General Store after M&C Saatchi redundancy
Former M&C Saatchi group creative director, Sharon Edmondston, has announced her next move after being made redundant early last year.
She has landed at The General Store as its new executive creative director, during a “period of growth” for the independent creative agency. She will lead the agency’s creative output as it takes on more “ambitious” projects in Australia and overseas.
Edmondston joins the agency with over 25 years of experience, including her nearly nine years with M&C Saatchi. She is also a school head at AWARD School, a leading course for aspiring creatives.
“I’m incredibly excited to join The General Store at such a dynamic time,” she said of her appointment.
(L-R): Sophie Lander, Sharon Edmondston, Matt Newell
“The agency’s multi-disciplinary approach and its passion for redefining what’s possible in marketing and brand development make it an inspiring place to be. I’m looking forward to collaborating with the talented team here and helping to shape the future of our clients’ brands.”
Matt Newell, partner and CEO of the agency, said Edmondston’s ability to connect creative excellence with strategic thinking is “world class”.
“We are absolutely delighted to welcome Sharon to The General Store,” he said.
“Sharon’s leadership will help us continue to push boundaries and redefine how we support our clients to transform their brands across advertising, design and architecture.”
The General Store’s managing director, Sophie Lander, said: “Sharon’s appointment is a significant moment for us. She’s not just a great creative, she’s a great leader. Her multi-disciplinary expertise and passion for collaboration align perfectly with our vision for the future.
“She’s an incredible teacher and has a passion for the creative development of every team member at The G Store. Together, we’ll continue to innovate and deliver work that not only stands out creatively but also drives meaningful results for our clients.”
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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This is the best news, Sharon is a creative weapon – I can’t wait to see how she’s going to take G Store to the next level! Brilliant hire
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