Sharron Meissner passes away
The founder of media agency Total Retail Advertising has passed away after a short illness.
The death of Sharron Meissner, who set up Total Retail Advertising in 1996, was announced this morning.
Earlier in her career, she spent 14 years with the Seven Network.
The announcement:
Respected Sydney media buyer Sharron Meissner died in St Vincent’s Private Hospital Sydney last week after falling ill when she returned to Australia from an overseas holiday.
Sharron began her advertising career with Schofield Sherbon Baker, working with mentor David Baker until she joined the Seven Network in the early 80s to work with Michael Harrison.
She worked in direct advertising with the Network until 1994 when she was headhunted for a Sales Director role with Australia’s first home shopping channel, The Value Channel.
In 1996, Sharron set up her own media planning and buying business Total Retail Advertising, which was restructured in early 2011.
Sharron was on the home stretch to retirement from the industry that she loved to enjoy her life, friends and family.
Linkedin
Sharon like John Harlow was a pioneer in her own right (though for slightly different reasons) – her approach to “trading” the market based on demand/yields and the outcomes that drove based on sales (long before DSPs existed) was and I am sure still is considered best practice. Sharon was my first boss and I learnt so many great – practical fundamentals that remain true 15 years later.
Sad passing.
User ID not verified.
Shocking news. Vale Sharron. Love and best wishes to her family.
User ID not verified.
I had the honour and privilege of knowing Sharron over many years and consider her a Friend. We were competitors in Direct Sales when Sharron was at 7 and I was at TEN. The ultimate Professional and a wonderful human being. Our paths crossed many times over the years. We will miss you and may you rest in peace Gorgeous Lady. Lyndal
User ID not verified.
I was just thinking to myself recently, how it is almost 10 yrs since I left 7 Direct.Sales and now I find out you have left us! With deep sadness and many memories may you rest in peace.
User ID not verified.