shEqual launches video series unpacking harmful gender stereotypes in advertising
Australian advertising equality movement, shEqual has launched a new series of videos as part of its ongoing efforts to end the use of sexist tropes in advertising.
The video series, created in partnership with Icon Agency at its digital production studio The Content Garden, is part of the group’s SH!FT campaign, which encourages industry-wide conversation by giving the industry the language to discuss and challenge the gendered stereotypes present in their work.
