Roy Morgan enhances its digital audience measurement and cross platform data

November 22, 2022 9:53

Roy Morgan has re-engineered its digital audience measurement data from the ground up to ensure it represents the most accurate view of weekly and monthly digital audience and cross-platform performance and audience profiling.

The programme of enhancements has been in development over the last twelve months and is based on client feedback and an exhaustive market review.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

digital calibration engine Roy Morgan Roy Morgan Single Source

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Roy Morgan enhances its digital audience measurement and cross platform data

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