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Sheridan hands creative account to TBWA Sydney

Homewares and bed linen retailer Sheridan has appointed TBWA Sydney to its creative account.

Winning the account after a three-way pitch, TBWA will handle the brand’s advertising highlighting Sheridan’s artistry and craftsmanship.

Sheridan has appointed TBWA Sydney to its creative account

Renee Awadalla, general manager of marketing, said in a statement: “Sheridan has a very loyal and valuable customer base, but as with many well-loved brands, the challenge is how to keep winning new hearts and minds.”

This is the third account win for TBWA in two months, with the agency being appointed to Pepsi’s beverages portfolio and being added to Amazon’s creative roster.

Paul Bradbury, CEO of TBWA, added: “Sheridan has a proud history of famous Australian advertising campaigns. We are really looking forward to partnering Renee and her team to communicate the Sheridan quality story to some new audiences as well as those Australians who love Sheridan and who would never, ever compromise on quality.”

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