Sheridan taps into Christmas personas for 2019 holiday campaign

For this holiday season, Sheridan has named its collections after the different types of Christmas celebrators, from those who say ‘Don’t get me anything’ and those who forget to buy a gift, to those who enjoy ‘A little too much Christmas’.

Each ad features a colour scheme of Sheridan’s collection that reflects the personality of the characters, making it easier for Christmas shoppers to buy for the ones they love.

The ads will be launched over the course of the six-week campaign in the lead-up to Christmas. Viewers will be driven to the Sheridan website which will feature a curated gift collection.

Earlier this year, Sheridan announced its new sustainability initiatives including making 100% of its consumer packing reusable or recyclable by 2025 and expanding its product range to include more sustainable fibres and production processes.

Sheridan GM of marketing, Renee Awadalla, said the campaign would position the range as a sophisticated and sustainable gift option.

“In a time of increasingly disposable gifts, Sheridan’s commitment to long-lasting quality again shines through in this campaign. Positioning Sheridan as a gifting destination by curating beautifully crafted products into collections suitable for friends and family, to help make choosing a gift that little bit easier,” Awadalla said.

The campaign was created by TBWA Sydney, which won the creative account in July 2018.


Group General Manager – Paul Gould
General Manager Marketing – Renee Awadalla
Senior Marketing Manager – Kate Sallmann
Brand Marketing Manager – Sara Wilson
Sheridan GD Studio

Media Agency: NMPI

Creative Agency: TBWA Sydney
Chief Creative Officer – Andy DiLallo
Chief Strategy Officer – Matt Springate
Strategic Planner – Kat Vassar, Kat Claughton
Creative Directors – Nev Fordyce, Kat Alvarez-Jarrett
Design Director – Chris Mawson
Art Director – Bob Broadfoot
Writer – Chris Johnson
Senior Digital Designer – Bonnie Nguyen
Creative Director – Fabric\TBWA – Keenan Motto
Managing Partner – Fabric\TBWA – Gemma Rees
Business Director – Charlie Keeble
Integrated Producer – Charlotte O’Rourke, Mike Montgomery
Director – Lester Jones
Editor – Lachlan French
Sound Design – Beau Silvester
Photographer – Victoria Zschommler
Stylist – Lara Hutton


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