Opinion

Shoot To Thrill indeed

May 11, 2010 6:21

by Tim Burrowes

Want to see how to do a brand experience?

Check out this effort on behalf of Sony Music to promote AC/DC’s soundtrack for Iron Man 2.

The light show took place at Rochester Castle in the UK.

Credit goes to the two agencies: Seeper and Jack.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

topics AC/DC branding

Comments: 5

pete 12 May 10

Freakin awesome…another 100 million album sales for AC/DC

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Not Pete 12 May 10

You must be old pete ALBUMS!!!!!!

Try downloads

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pete 12 May 10

Generic term for music ‘Not Pete’…do you want me to explain what generic means?

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Not Pete 12 May 10

I know what geriatric means Pete.

How’s the 8 Track in your car going.

Maybe your grandkids will get you and IPod for Xmas

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Snake Gallagher 13 May 10

What’s an iPod? Isn’t a download a bit rude for this site?

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Shoot To Thrill indeed

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